Postive Vibes
Posted: 6/1/2019
It all started in 2017 when two brothers, Ethan, age 9, and Merritt, age 6, were out surfing and Merritt got pummeled by a big wave. He reached the shore and exclaimed, “That was crazy, but epic! Actually bro, that was CREPIC!” and an idea was born: the boys wanted to design cool surf and skater apparel, and give back to the community.
With their parents’ blessing, Ethan and Merritt began their small surfing apparel company called Crepic. “One of the main issues we focused on with the boys was the concept of social entrepreneurship and using their little company to do good in the world,” said their dad, Chad. “We asked them what a meaningful cause would be for them and both immediately suggested bullying.” Bullying was a natural choice for Crepic. While both boys have been teased for wearing glasses and know how hurtful bullying can be, they also appreciate the issue from a different perspective. “Our Dad is a pediatric plastic/reconstructive surgeon,” said Ethan, “and we’ve grown up with so many of his patients who have become our friends.”
Chad hosted a viewing party of the movie “Wonder” at the Children’s Hospital in Miami. After seeing “Wonder,” Ethan confided in his father how moved he was by how the boy in the movie was treated. It was this connection between PACER and “Wonder” that helped the boys to decide to choose PACER’s National Bullying Prevention Center to receive a portion of the proceeds from Crepic.
Ethan and Merritt say they “truly are committed to spreading positive vibes and the concept behind their company is that life is not about being ’the best‘, but rather about being ’one’s own best.” The message on their website is about spreading kindness and helping to prevent bullying!
At CREPIC, we're not into negative labels. We like spreading positivity and good karma throughout our community, and we all know that nobody likes to be called names be it on a board, on the field, or in the classroom. That's why we are using our company to help end a problem so many young people face today.
