July 26, 2016
FOR IMMEDIATE RELEASE
Contact: 952-838-9000, National toll-free (888) 248-0822
DR. SEUSS’S THE CAT IN THE HAT TOSSES RED AND WHITE STOVEPIPE HAT IN THE RING FOR 2016 PRESIDENTIAL ELECTION, AS THE KIDS’ CANDIDATE!
New York, NY (July 26, 2016) — Dr. Seuss’s beloved character the Cat in the Hat has declared his candidacy for president of the United States in the 2016 election, as the one and only Kids’ Candidate, with Thing 1 and Thing 2 as his running mates, it was jointly announced today by Dr. Seuss Enterprises (DSE) and Random House Children’s Books (RHCB). A special announcement and rally is taking place on the steps of the childhood home of Theodor Geisel (aka Dr. Seuss) in Springfield, MA, at 74 Fairfield Street. The Cat in the Hat’s official campaign video announcement can be viewed here.
The Cat in the Hat, in his presidential campaign, will represent all that Dr. Seuss believed about children—that they have the intellect, imagination, and power to impact our world positively, while also having fun. The announcement of the Cat in the Hat for President campaign (CatInHat4Prez.com, #CatInHat4Prez, @catinhat4prez) arrives with the release of a new book in The Cat in the Hat Learning Library, ONE VOTE, TWO VOTES, I VOTE, YOU VOTE (On sale July 26, 2016 / Ages 5–8 / Random House Books for Young Readers). In the latest addition to this collection of nonfiction books for beginning readers, the Cat in the Hat uses simple rhyme to introduce early readers to the concept and practice of voting, with a focus on the American presidency. Readers learn the basic principles of democracy, how political parties are made, why Election Day is held in early November, and much, much more.
Choose a Cause and Cast Your Vote Beginning July 26!
As the Kids’ Candidate, the Cat in the Hat will show kids that every vote counts, and every voice matters! Votes can be cast for the Cat in the Hat to work with one of his supporters and their selected cause. Each cause is linked to a related organization, and together Random House Children’s Books and Dr. Seuss Enterprises will make a $10,000 donation to the winning charity. The ballot includes the opportunity for kids to:
- Vote for Reading and Education to support First Book, with Dick and Sally from The Cat in the Hat!
- Vote for Ocean Conservation to support Oceana, with Red Fish and Blue Fish from One Fish Two Fish Red Fish Blue Fish!
- Vote for the Environment to support Conservation International, with the Lorax!
- Vote for Fighting Hunger to support Feed the Children, with Sam-I-Am! from Green Eggs and Ham!
- Vote for Kindness for All to support PACER Center, with Horton from Horton Hears a Who!
Casting a Vote in the Cat in the Hat for President Campaign!
Children can vote for the Cat and their preferred cause by sending a ballot slip to Random House Children’s Books. Ballots can be downloaded and printed at home from the campaign headquarters, CatInHat4Prez.com, or picked up in participating retailers across the country or from participating educators this fall. Voting will run from July 26, 2016, through November 8, 2016, and the winning charity will be announced on December 1, 2016.
“We are absolutely delighted to share this exciting news today, and we know that Dr. Seuss would be thrilled to see the Cat in the Hat encouraging children nationwide to exercise their voice and learn about the importance of voting while having fun—and most important carrying out a belief in kids that was so important to him throughout his career,” says Susan Brandt, President, Licensing and Marketing, Dr. Seuss Enterprises L.P.
“Just as the Cat introduced children to the joy of reading—opening up for them a world of ideas—he is now introducing children to the concept of voting in a way that is both informative and fun, in One Vote, Two Votes, I Vote, You Vote—and I know Dr. Seuss would be pleased to see children working with the Cat and his other characters to make positive changes in their world,”says Cathy Goldsmith, President & Publisher of Random House’s Beginner Books line and Dr. Seuss publishing program.
Every Voice Matters—a Campaign Inspired by Dr. Seuss Himself!
Over the course of his career, Dr. Seuss wrote and illustrated books for children that empowered them to believe in their voice and place in the world. His books include such words as “A person’s a person, no matter how small.” (Horton Hears a Who!); “You have brains in your head, you have feet in your shoes. You can steer yourself any direction you choose.” (Oh, the Places You’ll Go!); “Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.” (The Lorax); and “I know, up on top you are seeing great sights, But down here at the bottom, we, too, should have rights.” (Yertle the Turtle and Other Stories). The Cat in the Hat for President campaign celebrates this prevalent theme in Dr. Seuss’s books and his commitment to it.
Random House Children’s Books is supporting the Cat in the Hat in this year’s election with a major national marketing and publicity campaign, including participation from retailers nationwide, educator outreach to schools and libraries across the country, and event appearances for the candidate himself! For more information and to cast your vote, visit CatInHat4Prez.com.
ONE VOTE, TWO VOTES, I VOTE, YOU VOTE / By Bonnie Worth; Illustrated by Aristides Ruiz and Joe Mathieu
On sale July 26, 2016 / ISBN 978-0-399-55598-5 / Random House Books for Young Readers
MEDIA CONTACTS
Dominique Cimina
Vice President, Executive Director, Publicity and Corporate Communications
[email protected] | 212-782-9314
Allison Judd, Publicist
[email protected] | (212)572-6014
Sam Terris, Associate Publicist
[email protected] | (212)782-9014
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About Dr. Seuss
Theodor “Seuss” Geisel is quite simply one of the most beloved children’s book authors of all time. His long list of awards includes Caldecott Honors for McElligot’s Pool, If I Ran the Zoo, and Bartholomew and the Oobleck, the Pulitzer Prize, and eight honorary doctorates. Works based on his original stories have won three Oscars, three Emmys, three Grammys, and a Peabody. Geisel wrote and illustrated 45 books during his lifetime, and his books have sold more than 650 million copies worldwide. Though Theodor Geisel died on September 24, 1991, Dr. Seuss lives on, inspiring generations of children of all ages to explore the joys of reading. For more information about Dr. Seuss and his works, visit Seussville.com.
About Dr. Seuss Enterprises, L.P.
The primary focus of the Dr. Seuss Enterprises, L.P. is to protect the integrity of the Dr. Seuss books while expanding beyond books into ancillary areas. This effort is a strategic part of the overall mission to nurture and safeguard the relationship consumers have with Dr. Seuss characters. Theodor Seuss Geisel (Dr. Seuss) said he never wanted to license his characters to anyone who would “round out the edges.” That is one of the guiding philosophies of Dr. Seuss Enterprises. Audrey S. Geisel, the widow of Dr. Seuss, heads Dr. Seuss Enterprises as CEO.
Random House Children’s Books is the world’s largest English-language children’s trade book publisher. Creating books for toddlers through young adult readers, in all formats from board books to activity books to picture books, novels, ebooks, and apps, the imprints of Random House Children’s Books bring together award-winning authors and illustrators, world-famous franchise characters, and multimillion-copy series. Random House is the longtime home of the beloved and bestselling Dr. Seuss books, which continue to make learning to read fun for millions of children everywhere. The company’s website Kids@Random (randomhousekids.com) offers an array of activities, games and educational resources for children, teens, parents, and educators. Random House Children’s Books is a division of Penguin Random House LLC.
About Conservation International
Conservation International (CI) uses an innovative blend of science, policy, and partnerships to protect the nature people rely on for food, fresh water, and livelihoods. Founded in 1987, CI works in more than 30 countries on six continents to ensure a healthy, prosperous planet that supports us all. Learn more about CI and the Nature Is Speaking campaign, and follow CI’s work on Facebook, YouTube, and Instagram.
About First Book
First Book is a nonprofit social enterprise that has distributed more than 140 million books and educational resources to programs and schools serving children from low-income families throughout the United States and Canada. By making new, high-quality books and educational resources available on an ongoing basis, First Book is transforming the lives of children in need and elevating the quality of education. For more information, please visit firstbook.org or follow the latest news on Facebook and Twitter.
About Feed the Children
Feed the Children believes that it can create a world where no child goes to bed hungry. Since 1979, Feed the Children has grown into one of the largest U.S.-based charities. It is accredited by GuideStar Exchange and the BBB Wise Giving Alliance, maintains a 4-star rating from Charity Navigator, and is also a member of InterAction. Through its network of agencies, Feed the Children distributed more than $344 million in food, essentials, educational supplies, and medicine, impacting close to 9 million individuals in the U.S. and more than 4.9 million individuals internationally, for a total of 13.9 million individuals globally in fiscal year 2014. Visit feedthechildren.org for more information.
About Oceana
Oceana is the largest international advocacy group working solely to protect the world’s oceans. Oceana wins policy victories for the oceans using science-based campaigns. Since 2001, we have protected over 1.2 million square miles of ocean and innumerable sea turtles, sharks, dolphins, and other sea creatures. More than 550,000 supporters have already joined Oceana. Global in scope, Oceana has offices in North, South, and Central America and Europe. To learn more, please visit oceana.org.
About PACER Center
Founded in 2006, PACER’s National Bullying Prevention Center actively leads social change so that bullying is no longer considered an accepted childhood rite of passage. PACER provides innovative resources for students, parents, educators, and others, and recognizes bullying as a serious community issue that impacts education, physical and emotional health, and the safety and well-being of students.
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